The online media age has transformed the way we view film and music industries and ther impact they have on people's lifes.
   
Before the online media age got into power-music and films were bought in a physical form for example CDs and DVDs. The tickets to concerts and events would be mostly purchased at the venues. The percentage of cinema goers, was falling, because people found it cheaper to just rent a DVD and stay at home.
   
As the media online age progressed a lot of changes took place. Napster website is a big example of this, as it has changed the business model for music industry. The music was offered for free download and music producers have realised that piracy is becoming a growing issue. However for the audience Napster was great! They were able to download a wide variety choice of music, without loosing money and it opened unlimited capacity for music storage.
 
 In terms of the legal music purchases Amazon/Play/Itunes are the main sources at the moment. The number of records sold in physical form in the shop has decreased, however the music industry profits are still increasing. This is because, although piracy and illegal downloading are a major issue, people still use those three websites to purchase the music, with the convenience of not leaving their house to do so.
   
The audiences are also using online websites such as ticketmaster to purchase tickets for different events such as concerts and music festival. As the pirating has lead to a lot of music distribution for free, the artists and producers make most of their money doing live shows in big arenas like Wembley, for example the ban Take That who had a massive tour around the country. As well as that all main cinemas have websites, which are used to buy tickets, which is convienent for the audience as they can make sure that the film is not sold out before they get to the cinemas. The number of cinema attendants is rising and this is because of the experience such as the atmosphere that is not the same anywhere else. Many films, TV programmes and bands also have merchandise, which the audiences order and its a quick way for them to get exclusive things.
   
The online age also gave the audiences the benefit of portability. With all the new technologies such as tablets, phones and mp3 players, the producers realised that they can use this to their advantage. So as a result the audience are able to listen to downloaded music and watch downloaded films on the go. Sources like Netflix also became available on the tablets.
 
 It is very important to mention that media in the online age gave audience the creativity. People are able to use sources like youtube to post their own videos that they made and attract large numbers of audience. This gives them a chance to increase their popularity. However for the media producers it has a democratising effect, as this bypasses usual censors and the big media capitalist ideology. David Gauntell has studies this in detail and wrote a book "We Media" in which he describe dhow audiences are increasingly becoming producers.

So in conclusion the media online age has highly transformed the audiences relationships with film and media industries and benefited them in term of convinience and time saving. The producers have had slight problems mainly being piracy. However the internet has also impacted them in terms of distribution and advertising through social networks like Facebook. As well as that the producers are able to use web 2.0, like for exmaple on the hobbit website "make your own trailer" to engage the audience and audience are able to benefit and engage in the full interactive experince of the things they like like through the internet.

1. a

   The Course Work project I am going to discuss is the marketing campaign that we did for our original film idea "Best Friends for Life." It inclused a trailer, a poster and a magazine cover.
    The target audience we defined for the film is 16-24 year olds, C2DE and British nationality. They also would mainly be mainstreamers and aspirers, who are thriller film fans.
     Looking at the message that our trailer sends, it is important to remember that the trailer breaks conventions of male being violent, as in this case the violent person is the girl. So one of the messages is "Women can be as violent as men." However the overall message of the trailer is to go see the film.
     Talking about the media effect of hypodermic model, it can be said that it does not apply to our trailer, because although we as the producers strongly inforce the message of the unconventional violence of female towards male, the audience can disagree. This media effect has a disdvantage of audience being seen as passive and powerless, however the men in the audience might strongly be against the narrative idea, highlighting that there was no way that the female could defeat the male. However this argument could be used to our advantage, as they will be interested to see the film, to find out what happened.
      In terms of uses and gratifications, it applies to our trailer in terms of personal relationships. The audience can have either preferred values and be on the side of the girl, sympathising and perhaps relating to her illness and how she has been left on her own and therefore had a valid reason for going mad. Or they can also have oppositional values and feel sorry for the guy, who wanted to broaden his social encounters and is the victim of his friend's mental illness, which he had no idea about and therefore could not do anything to help. The audience can get an exaggerated sense of the mental illness from the zooming in shot on the rocking female, which enforces her anxieties and anger. Also in tersms of uses and gratifications-the use of mise en scene, particularly the prop of the knife highlights how violent this psychological thriller is and attract the audience, who like to see violence in films. 

Netflix vs HBO!

1. What are the two business modes of those companies?
Netflix is a streaming channel, so they money from subscriptions and selling content.
HBO is a cable subsciption TV channel that also offers exclusive online content for the subscribers.
2.How are they becoming more similar?
Netflix is moving away from buying content and making original content available, which will draw more
subscribers. HBO is offering online content to subscribers.
3. What are some good examples of Netflix and HBO's actions to develop online subscription?
Netflix is offering it's own original shows, to draw in new subscribers, who can only get this content from them.
HBO is developing online share with the audience, so their content is available to subscribers not only at home, but also "on the go."
4. What are some good examples of how audience habits have changed in the online age?
Binge viewing is a very good example, because approximately half of subscrfibers to services like Netflix, like to watch several episodes at once. Audience not only watch things at home, but also on the go, using devices like tablets. For example they would stream shows, while travelling.

Why was cinema attendance so low in the 1980s?

There was growth in TV ownership, people were buying more TVs and watching films and television programmes on them for free.

Car ownerships were growing and so people could choose less traditional entertainment that was further away.

After 1970s the growth of VHS and video rental was a "killer" for cinema industry, because people prefered to stay at home and rent a film and save money.

Why have cinema ticket sales grown since 1984? 

The ownership of computers grew, but perhaps people appreciated the opportunity to get out of the house and watch a film without being distracted.

Compared to other evening entertainments, for example going pubs or clubbing, cinema is considered more cheap and relaxing.

Numbers of multiplex cinemas increased, they are easily accessible by car and offer a wide range of new films out.

There is new technology that offers new dimensions to film like 3D and Imax and it takes the experience of cinema to a whole new level.

Cinema has benefited from the growth of movie market thanks to DVD sales and online films. 

Web 2.0 Film Case Study. The Dark Knight Rises.

The Dark Knight Rises FX App: http://www.thedarkknightrises.com/dvd/apps.php: With this app the users can put them self in the camo tumbler and then add the tumbler to their own personal video. They can share it with friends using Facebook, Twitter, etc. They can also sync it to their blu ray disc and unlock exclusive content.

The youtube trailer has 31,950,982 views and 93,536 comments. This promotes the film among the audience. http://www.youtube.com/watch?v=GokKUqLcvD8

Fan made video get a lot of views and promote characters and scenes from the films, which interests the audience in watching the original. For example "Bane Outtakes." http://www.youtube.com/watch?v=IkMPZ7WeDck.

Target Audience.

• I am analysing the trailer produced for my A2 coursework for our group's original film idea "Best friend's for life." It's narrative describes a story between two friends and how the mental illness of one turns her into wanting to kill the other.
• Demographic target audience: our film is aimed at both males and females between the ages of 15-30, as it is a psychological thriller with student characters. The audiences' positions can range from unemployed to labour workers, to junior administrators. Local and independent cinema releases and netflix website would ensure good numbers of British and maybe even international audience, which is a good achievement for a low budget British film.
• Psychographic target audience: One of the target groups are strugglers. For them the trailer would have a deeper meaning, because they will relate to the character's mental issues as they might be facing mental problems of their own. Aspirers are also a target group, because they will enjoy ther trailer experience, as they will get to judge the character's behaviours and compare them to their stable personalities. They will also enjoy watching violence, as they will not face a lot of it in their real lifes. The trailer is also aiming at explorers, as our film differentiates from some expected conventions (male character being the victim), they will find the originality of ideas interesting and maybe promote it amongst the people they know or using the social medias. Finally reformers are also a target audience, because they will feel sympathy for the mental problems of Kylie and will want to help people who suffer from similar problems.
• In terms of uses and gratifications theory, I think that the audience will like to watch the trailer to get the jumpy effect from the psychological issues and the violence. The purpose of the trailer and film idea is to entertain and to challenge the audience with the twists of the narrative, so the audience who like to predict the events of the film will enjoy it.
• Looking at the effects model and hypodermic needle, it is generally considered a difficult theory to relate to modern film industry products. The message or the purpose of the idea behind the trailer is to shock the audience with the narrative events, as they would be faced with a very contrasting character with unstable mentality. The whole idea of wanting to kill your best friend should psychologically scare the audience, so for a few hours after the film they are cautious the people around them
• Looking at the Stuart's Hall reception theory, the trailer's audience would relate to two aspectsof it. The negotiated reading would relate to the female audience, as they would find it fair that a male character is made the victim, but they would not be very thrilled with the female character being a mentally unstable killer. The male audience would relate to the oppositional theory, as many watch films to see males as strong and dominant gender and anything unconventional to that idea will create a conflict with their expectations and likes.
• To sum up the target audience discussion, I can say that in m opinion the idea of demographic audience and Stuart's Hall reception theory are most important to understanding the target audience, as they focus on the interests, personalities and character type of the audience, which is important as it determines what types of films they prefer and whether they will enjoy the trailer.

Applying Syd Field's Three Act Structure.

First Act: We established the main protagonist Kylie, her best friend Daniel and his new girlfriend Sabrina. The first incident is Kylie not being happy that Daniel got a girlfriend, because he stopped spending time with her.

Second Act: Kylie's mental disorder affects her so much that she decided to solve the situation with Daniel by killing him. We show shots of Kylie spitting out pills and attacking Daniel.

Third Act: As one of the main convention of a trailer is to not reveal the ending and resolution, our trailer follows this convention and therefore does not have a third act. Field's narrative is ment for feature films, so you can analyse and relate the narrative structure in depth, but I have attempted to apply his theory as much as possible.

Syd Field!

Syd Field has a 3 Act structure theory.

The first act would last approximately a quarter of the film. In it the main characters and the relationships between them would be established. It would also include an incident, the first turning point, which is related to the main character/s.

The second act would last approximately two quaters of the film. It will involve increase of the action and development of the narrative, events and the story. The main protagonist/s will attempt solving thbe first turning point, but instead make things worse. The main protagonist would also develop skills to help solve the turning point, which is their character development and they will often have a co-protagonist for assistance.

The third act wuld last approximately the last quarter of the film. It will involve the climax, which will be the second turning point, where all the tensions will be brought to the highest. It will answer all dramatic questions of the plot and sub-plots and resolution would be established.