1. What are the two business modes of those companies?
Netflix is a streaming channel, so they money from subscriptions and selling content.
HBO is a cable subsciption TV channel that also offers exclusive online content for the subscribers.
2.How are they becoming more similar?
Netflix is moving away from buying content and making original content available, which will draw more
subscribers. HBO is offering online content to subscribers.
3. What are some good examples of Netflix and HBO's actions to develop online subscription?
Netflix is offering it's own original shows, to draw in new subscribers, who can only get this content from them.
HBO is developing online share with the audience, so their content is available to subscribers not only at home, but also "on the go."
4. What are some good examples of how audience habits have changed in the online age?
Binge viewing is a very good example, because approximately half of subscrfibers to services like Netflix, like to watch several episodes at once. Audience not only watch things at home, but also on the go, using devices like tablets. For example they would stream shows, while travelling.
Netflix is a streaming channel, so they money from subscriptions and selling content.
HBO is a cable subsciption TV channel that also offers exclusive online content for the subscribers.
2.How are they becoming more similar?
Netflix is moving away from buying content and making original content available, which will draw more
subscribers. HBO is offering online content to subscribers.
3. What are some good examples of Netflix and HBO's actions to develop online subscription?
Netflix is offering it's own original shows, to draw in new subscribers, who can only get this content from them.
HBO is developing online share with the audience, so their content is available to subscribers not only at home, but also "on the go."
4. What are some good examples of how audience habits have changed in the online age?
Binge viewing is a very good example, because approximately half of subscrfibers to services like Netflix, like to watch several episodes at once. Audience not only watch things at home, but also on the go, using devices like tablets. For example they would stream shows, while travelling.
No comments:
Post a Comment