The Dark Knight Rises FX App: http://www.thedarkknightrises.com/dvd/apps.php: With this app the users can put them self in the camo tumbler and then add the tumbler to their own personal video. They can share it with friends using Facebook, Twitter, etc. They can also sync it to their blu ray disc and unlock exclusive content.
The youtube trailer has 31,950,982 views and 93,536 comments. This promotes the film among the audience. http://www.youtube.com/watch?v=GokKUqLcvD8
Fan made video get a lot of views and promote characters and scenes from the films, which interests the audience in watching the original. For example "Bane Outtakes." http://www.youtube.com/watch?v=IkMPZ7WeDck.
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